Table Stakes
The idea of taking aspects of a lifestyle off the table for a consumer is the future of branding.
A few weeks ago, I had a great conversation with a friend about a recent car dealership experience he had. He has been shopping for a new American muscle car and has his eyes set on a charged-up Shelby Mustang. He’s not going to buy one though.
The reason? A negative Ford dealership experience.
It’s easy to forget how important each and every customer eng…